Meet our 2025 speakers

Paulo Sobral

General Manager at Cann

Paulo Sobral is the General Manager for the Platform Beverage at Cann. Cann is the best-selling multi-national THC beverage in the world. Paulo overseas their expansion into new brands and beverage categories.

Paulo has extensive experience working with a diverse spectrum of cannabis beverage brands. His first foray into the category came in 2019 as the first sales hire for Vertosa (then Nanogen), a leading provider of water soluble cannabinoids. Here, he saw the many challenges in the category, and opened his own consulting firm, Drink Cannabis Consulting. Drink Cannabis Consulting led the commercialization of cannabis beverage projects and go-to-market strategy. Paulo has offered his insights to multi-national beverage companies and pre-revenue startup companies.

Prior to working in the cannabis industry, Paulo worked in sales management roles at PepsiCo for 6 years. Paulo's mission in cannabis is to destigmatize cannabis and improve worldwide consumer access.