Photo for: Lagunitas debuts cannabis-infused sparkling water



Lagunitas debuts cannabis-infused sparkling water

Lagunitas Brewing Co. of Petaluma is delving further into the cannabis industry with a new THC-infused sparkling beverage.

The drink, named Hi-Fi Hops, only will be available at licensed cannabis dispensaries in California starting July 30. It will come in two varieties, including one containing 10 mg of THC, the chemical that triggers psychoactive effects. The other will have 5 mg of THC and 5 mg of cannabidiol, or CBD, a cannabis compound used to treat pain. The drinks do not contain alcohol.

The product follows on the on heels of last year’s Lagunitas SuperCritical Ale, which contained aromatic compounds of essential oils extracted from cannabis plants but had no THC in the beer. Both drinks were produced together with Santa Rosa-based CannaCraft Inc., a cannabis-extract manufacturing facility led by William Silver, former dean of Sonoma State’s business school.

For example, Constellation Brands Inc. which owns such local wineries as Clos du Bois in Geyserville, Simi Winery in Healdsburg and Robert Mondavi Winery in Napa took a 10-percent stake in a Canadian medicinal cannabis provider in October, gaining more insight into the sector. Lagunitas was founded in 1993 from a stoner culture, so the venture into cannabis drinks isn’t surprising for one of the nation’s largest craft brewers. But the push has taken on greater importance as alcohol-beverage producers grapple with the effect recreational cannabis legalization will have on their business.

“Hi-Fi is not the first chapter in the love affair between cannabis and Lagunitas, but it is one of the most exciting,” Lagunitas CEO Maria Stipp said in a statement. “The idea of having a no-calorie beverage infused with cannabis seemed like a perfect next step in our product innovation, and a natural way to marry our past with our future.”

Most producers so far have stayed away from infusing their drinks with cannabis, especially over concern they could jeopardize their federal license to make beer, wine, or spirits because marijuana still is illegal under federal law.

Lagunitas Brewing Co.   — now wholly owned by Heineken International — said the new drinks will be full of hops, like its beers. But they’ll also feature fruit aromas, such as grapefruit, and floral fragrances, including lavender.

“We often dream of hops and their cannabis cousin partying together at their family reunion, and (we) wanted to bring this party to life in a drink,” Lagunitas brewmaster Jeremy Marshall said in a statement. “It’s high-time that good beer inspired a provocative yet refreshing non-alcoholic alternative – bubbly, aromatic, bitter, fruity and herbaceous with no gluten, no carbohydrates and a smidge of California sun-grown cannabis in every sip.”

Source By: Emerald Report

Exhibitor registration for the event is now open, with special Early Bird pricing now available for exhibitors who would like to guarantee their place in what is expected to be a completely sold-out show. Exhibitors who sign up early will be able to get a head start on creating an exhibition booth space that showcases their newest products.

About Cannabis Drinks Expo

Cannabis Drinks ExpoCannabis Drinks Expo is a must-attend event for those curiously eying the future of the burgeoning U.S. cannabis industry.

We also cover the key issues surrounding the likelihood and timescale for legalization to other countries, as well as the impact of legalized cannabis on the traditional alcoholic and non-alcoholic drinks markets globally.

Who should Visit?

Cannabis Drinks Expo promises to be relevant for anyone involved in the development, production, distribution and retailing of cannabis and related products. It will also provide a vital networking opportunity for political analysts, medical experts and those involved in the development and implementation of legalized cannabis into new markets.

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Who should exhibit?

If you’re serious about the cannabis drinks category, we’re still keeping it as real as ever. At Cannabis Drinks Expo, our goal is to empower you with knowledge, network, and platform so you can grow and build your cannabis drinks business. CDE is where you will find cannabis brands and suppliers who are serious about building their business in this category exhibit.

Exhibit in preferred city

Potential exhibitors include (but not limited to): Medical marijuana producers, Cannabis growers, Cannabis producers/ product developers, Cannabis processors, Cannabis distributors/transporters, Wineries, Breweries, Distilleries, Branded drinks companies, Drinks manufacturers/producers, Pharma companies, Equipments and service providers, CBD manufacturers, Marijuana-Infused products and edibles providers, Testing and laboratory services, Logistics and supply chain operators, Drinks distributors/wholesalers, Drinks importers, Lobbyists/ public affairs businesses, Political advisors, and more.