Lisa Weser, Founder at Trailblaze.co, CPG Marketer & Brand Strategist to speak at CDE 2022.
Lisa Weser, The Cannabis Publicist, Founder at Trailblaze.co, CPG Marketer & Brand Strategist to speak about "Leveraging Alcohol’s Three-Tier System to Unlock CBD Beverage Distribution".
For anyone curious about the future direction of the cannabis industry in the United States, the place to be in 2022 will be the Cannabis Drinks Expo, hosted by the Beverage Trade Network. This event will be the biggest global gathering of cannabis drinks professionals ever, bringing together drinks producers, manufacturers, brand owners, distilleries, and brewers all in one place for a spectacular expo and business conference.
As the former head of U.S. Marketing Communications at AB InBev, Lisa traded her crown as “Queen of Beers” for a new moniker: “The Cannabis Publicist.” She established Trailblaze to bring a more sophisticated, disciplined “big CPG” approach to cannabis brand storytelling and help new players in this nascent industry find their way into the mainstream. (Plus, the “Bud Girl” pun was irresistible).
With over twenty years of experience working inside some of the world’s most admired companies, Lisa has earned a reputation for building culturally relevant consumer brands through creative campaigns and flawless execution within high-stakes, regulated environments. Under her leadership, Trailblaze has become a go-to marketing communications agency for Fortune 500 companies entering the burgeoning cannabis industry, as well as start-ups looking to put their brands on the map.
At the 2022 Cannabis Drinks Expo, Lisa will be moderating a panel on "Leveraging Alcohol’s Three-Tier System to Unlock CBD Beverage Distribution" featuring Barbara Goodstein, Ken Vandevrede, and John Skeffington as panelists.
You can attend this talk on August 2, 2022, 01:40 AM - 02:10 AM, Midwest Ballroom, 2022 Cannabis Drinks Expo, Chicago.
Register as a visitor for the 2022 Cannabis Drinks Expo in Chicago here.