Cannabis Drinks: The Category To Watch For
Cannabis beverages are taking mainstream culture by storm. Here’s why cannabis-infused beverages are on the rise.
Have you heard of Cann Social Tonics? If you’ve gone anywhere near the cannabis space lately, especially consumables, you probably have.
Cann is the leading cannabis drink in the marketplace, claiming 25% of California’s cannabis beverage share, according to cannabis data analytics company Headset. Forbes predicts Cann will own 5% of the total cannabis beverage sales in the United States by the end of 2021.
Considering infused drinks are generating $175 million in nationwide sales: that’s a huge deal.
Cann cannabis drinks draw celebrity support
Cann also has the backing of huge celebrity investors, including Gwenyth Paltrow, Rebel Wilson, Ruby Rose, and Kate Hudson. Ellen DeGeneres, who isn’t formally affiliated with the company, also talked about the drink on the Jimmy Kimmel show. The LGBTQ+-owned and minority-led company has won the hearts of cannabis-loving Americans with their inclusive, engaging, and fun branding, often paying tribute and support to the LGBTQ+ community.
SōRSE Technology is Cann’s emulsion provider, meaning they developed the cannabinoid-infused formula in Cann’s drinks. SōRSE Technology is a trusted name in the cannabis industry, creating consistent formulations each and every time, which is why Cann chose to partner with them. Find SōRSE at the Cannabis Drinks Expo happening in San Francisco and Chicago on November 11th and November 15th, 2021.
Safe to say, cannabis beverages are taking mainstream culture by storm. We’re even putting on an entire cannabis drinks expo and there will be dozens of influential cannabis companies joining us!
Here’s why cannabis-infused beverages are on the rise:
Cannabis drinks are perfect for socializing
Cann is a social tonic, formulated for just that: socializing. Featuring just 2 milligrams of THC, “you can’t have a bad experience with Cann. You’d have to open all six and chug them,” says Cann’s co-founder, Jake Bullock. “By bringing the dosing down, you get a much more controllable, uplifting experience.”
But Cann isn’t the only drink in the marketplace, though they are certainly making a household name for themselves. Tinley’s Beverages can be found in dispensaries across California. Each of Tinley’s cannabis drinks is inspired by traditional adult beverages, encouraging people to swap their alcohol for something a little healthier.
In Frame: Tinley's cannabis-infused drinks
Tinley’s Beverages understands young people are drinking less and less. Believe it or not, this is true. Keeping teenagers and even young adults away from alcohol has always been encouraged, especially during the 1990s party era, but studies show a drastic decline in drinking among college-age people.
They may not all say it, and they may even see a happy, responsible beverage-filled world with cannabis and alcohol, but these cannabis drink companies see the damage alcohol can do. Excessive drinking kills 261 Americans every single day, according to the CDC.
Though young people are drinking less than ever before, they are concerned about their social life taking a hit. Drinking has been the center of young, American culture and throughout the world for decades. College parties always have alcohol and if you’re not drinking: you’re definitely driving your drunk friends home.
Young adults are concerned being sober will hinder their social life, but 44% of the 500,000 UK university students surveyed reported socializing without alcohol and the benefits included higher self-esteem and feeling more productive in life.
Cannabis drinks aren’t alcohol, and we shouldn’t try to make them that way. But, they offer a sensible swap for people seeking alcohol-free solutions. Like alcohol, cannabis-infused beverages chill you out and allow you to sit and sip with friends. Unlike alcohol, you won’t get drunk and you avoid the hangover!
In Frame: Cannabis Drinks
Cannabis comes with potential health benefits
We know there’s a demand for medical marijuana, that’s why over half the United States and other countries across the world have a medical marijuana program.
Research clearly points to the plant’s powerful benefits, despite the limited amount we have available to us. Every human being has an endocannabinoid system, which is a biological system made to receive cannabinoids like THC, CBD, CBN, and over 100 other cannabinoids.
The endocannabinoid system contains two different kinds of receptors: CB1 and CB2. Our CB1 receptors are mostly located in the brain, spinal cord, and nervous system, while the CB2 receptors can be found in our immune cells, digestive tract, and some major organs.
When THC and other cannabinoids reach these receptors, the two interact and the body reaches a place of homeostasis. The relationship between cannabinoid receptors and cannabinoids can improve our sleep, decrease anxiety and stress, relieve chronic pain, and more.
When you’re drinking a cannabis-infused beverage, you’re activating the endocannabinoid system. Science views the endocannabinoid system as a vital part of regulating our emotions and other bodily processes, so drink up!
Cannabis Drinks Expo
Find the above-mentioned brands and more at the Cannabis Drinks Expo in San Francisco and Chicago on November 11th and November 15th, 2021.