Bethany has established herself as a trailblazer in emerging markets, with a focus on cannabis, CBD and wellness. As Managing Director and Co-Founder of Brightfield Group, Bethany's commitment to leadership and storytelling through meaningful data has positioned the company as an industry leader, playing a crucial role in shaping the cannabis, CBD and wellness industries both from a consumer and market perspective. Bethany has been featured and quoted in numerous media outlets including The New York Times, Wall Street Journal, CNN, Bloomberg, Yahoo! Finance and more.