San Francisco | July 28, 2022

Chicago | August 02, 2022

Photo for: Legendary Brewmaster Keith Villa to speak at the Cannabis Drinks Expo San Francisco


Legendary Brewmaster Keith Villa to speak at the Cannabis Drinks Expo San Francisco

Learn how you can leverage your current wine, beer or spirits infrastructure or experience into the cannabis space at the Cannabis Drinks Expo.


Keith Villa, Ph. D., is a trailblazer in the rapidly growing field of non-alcoholic cannabis-infused beers as the brewmaster and co-founder of CERIA Brewing Co., based in Arvada, Colorado. He will share the techniques he used as creator of Colorado’s first THC-infused, non-alcoholic craft beer at the Cannabis Drinks Expo.

Dr. Villa began his decades-long brewing career as founder and head brewmaster of Blue Moon Brewing Company, an operating unit of MillerCoors, where he retired after 32 years.


In 2018, he and his co-founder and wife, Jodi Villa, launched CERIA Grainwave, a non-alcoholic (NA) Belgian White Ale infused with 5 mg of THC. Shortly afterward, the company introduced Indiewave IPA containing 10 mg of THC and 10 mg of CBD. Currently available in about 100 Colorado dispensaries, both infused craft beers will launch in California dispensaries this year.

About CERIA Brewing Co.

CERIA, Inc., a Delaware C corporation, dba CERIA Brewing Company, is headquartered in Arvada, Colorado. The company was co-founded in January 2018 by Keith Villa, Ph.D., former brewmaster of Blue Moon craft beer, and his wife and CEO Jodi Villa. In late 2019 the company won the prestigious Food Dive “Startup of the Year” Award presented by Food Dive, a leading industry news publisher. CERIA’s pilot brewing facility in Arvada, Colorado, was awarded 2020 Residential Solar Project of the Year, as voted on by the readers of Solar Builder magazine. For more information: Ceria Brewing

If you are in the cannabis beverages sector or are interested to learn more about the sector, we highly recommend you to attend the Cannabis Drinks Expo Conference in San Francisco on July 28 or at Chicago on August 2. You can check out all the speakers and get your visitor pass here before May 31 to save:

San Francisco tickets

Chicago tickets

Get Involved with the biggest cannabis beverage show globally. Grow your business in this domain by becoming an exhibitor in San Francisco | Chicago. Spots are going fast!