By 2026, the global cannabis market will be worth $61 billion as it continues to expand at a compounded annual growth rate of over 16%. With so much growth on the horizon, as well as more and more states continuing to legalize recreational cannabis in the near future, this industry could be full of promising investments. 

If you are on the fence or haven’t yet considered investing in cannabis, here’s why brands will be all-in for beverages at the Cannabis Drinks Expo 2023. You can expect to become well-acquainted with cannabis-infused products that keep on fascinating consumers thanks to the evolving nature of this beverage category within the market.

Now is the Time to Invest in Cannabis Beverages

For opportunistic investors, now is the prime time to consider stocks for purchase and buying shares from some of the top cannabis companies crushing the beverage game across state-by-state cannabis markets.

Investors are looking to get in on these beverage brands before values begin to take off.

As we wrap up another “Dry January,” where some try to abstain from consuming alcohol, it’s been a month of opportunity for consumers to discover the joys of replacing alcohol with THC & CBD drinks.

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Cannabis is becoming an increasingly legally available substance. As long as commerce in cannabis and cannabis-related products remain within the states that have legalized it, the federal government has indicated they will not seek to preempt state law.

For reference, 18 states (as well as Washington D.C. and Guam) currently have fully legalized use, 4 states have laws criminalizing use and the rest have laws permitting the use of products ranging from Cannabidiol (CBD) medicinal use as well as decriminalizing possession.

The CBD Market

While not officially approved or recommended by the FDA, CBD proponents report an overall calming effect, as evidenced by various studies examining CBD as helpful in dealing with issues in anxiety and depression and anxiety-induced sleep disorders.

There is at least one study linking the use of CBDs to a reduction in seizures brought on by epilepsy. There’s also promising research about the effect of CBD on other anxiety disorders like panic disorder, post-traumatic stress disorder, and obsessive-compulsive disorder. 

Aside from any potential medical applications, there is enough consumer enthusiasm for CBD-infused beverages that the CBD beverages market was valued at $86 million in 2018 and is expected to grow to $1.4 billion by 2023 for a CAGR of 75%.

As consumer acceptance of CBD grows and more concrete findings on its health and wellness benefits are discovered, adding CBD to consumable products may make it easier for consumers to incorporate it into their lifestyles to reap those benefits.

The THC Market

THC-infused products represented a market of $422 million in 2020, which is expected to grow to $1.2 billion in the combined North American and European markets by 2026. Much of this growth projection is spurred by expectations that global beverage manufacturers will continue distributing CBD-infused beverages and develop and begin to market THC-infused drinks.

An example of this can be found in Canada, where Molson Coors Beverage Co (TAP), in a joint venture with cannabis goods company Hexo Corp (HEXO), launched a line of CBD-infused drinks. CBD extracts under the Truss Beverages Brand in the U.S. They also have a line of THC-infused beverages in Canada that offers drinks with THC: CBD combinations of various strengths.

While CBD extracts can be added to any beverage (tea, coffee, etc.), both infused beverage lines use sparkling water as a base to deliver these cannabinoid concentrations.

Discover & Invest at the Cannabis Drinks Expo 2023

This is the event of 2023 for brands and investors alike to come together to support the growing drinks category in the cannabis market. With new states legalizing cannabis, the shows this year will be focused on bringing cannabis drink professionals from all new legal states.

Save the date for your city and connect with MSOs, dispensaries, growers, packaging companies, co-packers, flavor suppliers, cannabis beverage brands, and other service providers looking to enter the cannabis beverage market.

Register today to attend in San Francisco on July 27th or Chicago on August 1st.

The article was written by Hannah (Izer) Vysoky